The Future of loyalty programs Loyalty is no longer about points, discounts, miles, rewards; it is about the way the…
Does business gamification work always? While business gamification has proven its worth, skeptics are plentiful. Market research firm Gartner predicted…
Going social If you’re unsure about the impact that business gamification already has on the media and marketing landscape, check…
Going Mobile Customers are going mobile, interacting with brands on custom apps that help them get what they need, and…
GAMIFICATION The issue of business gamification and relationship marketing is to create the right motivation through incentives, rewards and recognition…
Motivation occurs by triggering the basic human desires for reward, achievement, status and competition.