Going Mobile

Customers are going mobile, interacting with brands on custom apps that help them get what they need, and sooner. And now, you need a way to: 

  • Track their in-app behavior & usage
  • House their self-identified attributes, including location, gender, preferences, interests, and more
  • Create advanced user segments & audiences to draw insights on mobile usage according to their profiles 
  • Tie together mobile usage and outside-of-the-app interactions 
  • Use analytics to run relevant & targeted app messaging campaigns, including push and in-app notifications, and email marketing campaigns
  • Show changes in app behavior, feature usage, engagement & retention, plus lifetime value, overtime

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