Going Mobile

Customers are going mobile, interacting with brands on custom apps that help them get what they need, and sooner. And now, you need a way to: 

• Track their in-app behavior & usage
• House their self-identified attributes, including location, gender, preferences, interests, and more
• Create advanced user segments & audiences to draw insights on mobile usage according to their profiles 
• Tie together mobile usage and outside-of-the-app interactions 
• Use analytics to run relevant & targeted app messaging campaigns, including push and in-app notifications, and email marketing campaigns
• Show changes in app behavior, feature usage, engagement & retention, plus lifetime value, overtime