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Why business gamification?

Motivation occurs by triggering the basic human desires for reward, achievement, status and competition

Business gamification needs to address all four phases of the user life-cycle: Think about leveraging game mechanics to facilitate and graduate users along each specific phase of the user experience:

1) New user onboarding (gamification is an excellent way to implement interactive tutorials)

2) User engagement

3) Conversion of free users to paid (or opt-in data sharing)

4) Retention of power users. Remember that different mechanics are best suited for certain personality types and phases.

Business gamification involves engaging, informing, marketing, motivating and driving the loyalty of customers, employees and partners.

Motivation occurs by triggering the basic human desires for reward, achievement, status and competition.

Instead of creating content and pushing it out to the market via traditional and digital channels, companies can identify social advocates who are willing to create content and promote the brand. Herein lies the massive opportunity for brands to tap into a new marketing channel that ultimately results in high quality sales and acquisitions via trusted referrals. With the proper tools, you can easily launch and optimize social referral programs for the brand.

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